Lincoln MKZ commercial music Song Lyrics and Video
Lincoln MKZ and its creative agency, Y&R Team Detroit, created “Project Rising Stars” in collaboration with Gary Calamar renowned DJ and Grammy-nominated producer and music supervisor. The team selected 10 songs from some of the country’s top emerging music artists and developed a music video-based competition in partnership with Filmaka, an online community for filmmakers and other artists, to create their own original content.
The quality of work delivered from entrants throughout the country was so positive that Lincoln a co-sponsor of the show decided to air five 30-second trailers of the top original music videos during the Grammys rather than traditional vehicle ads.
The Lincoln Music Video Challenge ” was designed to showcase new talent, both in front of the camera and behind it. “It is yet another example of Lincoln doing something that no one would expect in a way that no one would expect,” said Zaremba. “We’re very proud of what the MKS is and what it stands for, and we believe that we’re offering a relevant message on an amazing product.”
Jason Haikara, who heads up Marketing and Publicity for Filmaka, says the competition provided an amazing opportunity for the Filmaka community and the musical artists. More than 300 submissions were received from hopeful writers and directors seeking to showcase their own creative videos featuring the all-new 2009 Lincoln MKS.
except their both fords and
except their both fords and both junk
Very nice. But you gotta pay
Very nice. But you gotta pay closer attention. It's not the MKZ, it's the MKS. Big difference between the two cars.
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